Julia Choi Rodriguez is a long-time creator in the culinary world, first working in advertising on major food brands, then as a pastry chef for top restaurants who turned food stylist. Julia was born in Seoul, Korea and moved to the U.S. at an early age. Her two distinct cultural perspectives have been at the core of her creative philosophy, as she constantly draws inspiration from both worlds.
Julia graduated New York University in 2007 with her bachelor’s degree in Psychology and began her professional career in the advertising world as an account executive for major brands such as Baskin Robbins, Quiznos and Bonefish grill, but she found herself yearning to apply her creativity more directly to food and cooking. She enrolled in the baking and pastry program at Culinary Institute of America (CIA) and upon graduation worked for a few years as a pastry chef at top New York City restaurants including Gramercy Tavern, Jean-Georges, and Bouchon Bakery.
From there she decided to branch out on her own into food styling starting her own business, Baby One More Bite where she married her advertising and culinary backgrounds, styling food for some of the most recognizable brands including, Wendy’s, Starbucks, Guinness, KRAFT, Food Network to name a few. When she is not working on set for clients, she spends her time and skills on set volunteering for non-profit groups such as God’s Love We Deliver.
Julia and Roger recently relocated from Manhattan’s Gramercy to New Jersey, Roger’s home state. As a child violinist, she once participated in a radio show with Yo-Yo Ma.
What Others Have To Say
Testimonials & Press
by Juliet Izon
"Sure, drugstore candy is convenient to pick up, but it doesn’t exactly scream “special.” Instead, surprise your friend or family member with delicate and flavor-packed bonbons from Vesta...small-batch craft chocolate, which hide a rich creamy ganache center."
by Victoria Spencer
"If you want a hit of potent chocolate flavor, this handmade bar is for you. It's dark and decadent and just one of the specialties of this newly opened New Jersey-based chocolatier (be sure to also check out their vegan white chocolate bars). The cacao for this bar comes from Guatemala, and the only other ingredient is organic panela sugar"
by Ali Pew
The artisanal chocolate set—
decadent hot cocoa!
—needs no explanation.”