Julia Choi Rodriguez is a long-time creator in the culinary world, first working in advertising on major food brands, then as a pastry chef for top restaurants who turned food stylist. Julia was born in Seoul, Korea and moved to the U.S. at an early age. Her two distinct cultural perspectives have been at the core of her creative philosophy, as she constantly draws inspiration from both worlds.
Julia graduated New York University in 2007 with her bachelor’s degree in Psychology and began her professional career in the advertising world as an account executive for major brands such as Baskin Robbins, Quiznos and Bonefish grill, but she found herself yearning to apply her creativity more directly to food and cooking. She enrolled in the baking and pastry program at Culinary Institute of America (CIA) and upon graduation worked for a few years as a pastry chef at top New York City restaurants including Gramercy Tavern, Jean-Georges, and Bouchon Bakery.
From there she decided to branch out on her own into food styling starting her own business, Baby One More Bite where she married her advertising and culinary backgrounds, styling food for some of the most recognizable brands including, Wendy’s, Starbucks, Guinness, KRAFT, Food Network to name a few. When she is not working on set for clients, she spends her time and skills on set volunteering for non-profit groups such as God’s Love We Deliver.
Julia and Roger recently relocated from Manhattan’s Gramercy to New Jersey, Roger’s home state. As a child violinist, she once participated in a radio show with Yo-Yo Ma.